Pular para o conteúdo

Brand Consultancy

Rigollet Branding — Consultoria estratégica de marca B2BIdeas That
Spark
Success.

We transform strategy into perception, purpose into positioning, and differentiation into brand building.

What We Do

Multiple Pillars,
One Direction.

01

Research

Data that grounds brand decisions with rigor and depth.

02

Strategy

Diagnosis, positioning, and brand architecture for sustainable growth.

03

Action

Communication, enablement, and technology in service of the brand.

About

Rigollet Branding is founded and led by Ana Rigollet. A Master's candidate in Management for Competitiveness at FGV-EAESP, with an MBA in Branding and a postgraduate degree in Strategic Communication for Brand Management and Reputation, she has worked on customer journey design for brands with combined revenues exceeding R$13 billion annually and franchises totaling R$800 million. We work with B2B and B2C companies that want to build brands recognized for the value they truly deliver.

FAQ

Frequently Asked Questions

Everyone needs branding. It's the foundation: the brand strategy that powers the business strategy. It's not decoration or a privilege of big brands, it's what gives direction to what you do and makes the market perceive value before comparison.

They go hand in hand. Branding defines perception, value proposition, communication, and visual identity; marketing designs how to apply that in the market, including pricing, promotion, acquisition, metrics, ROI calculations, a universe of possibilities. A standalone branding consultancy only makes sense when the company already has market maturity, works well with its data, and wants to leverage all of that through perception.

Our AI solutions are designed to free your team's attention for what truly demands dedication, taking repetitive and manual processes off their plate. Marketing is also about time optimization, and time is money. Technology steps in to automate the operational side and keep people focused on strategy.

Because deciding on guesswork is expensive, and the market changes too fast to rely on intuition alone. Research and experiments show what customers actually do and test hypotheses before investing at scale; market intelligence keeps you ahead, curating what matters to you, not shots in the dark. That's what reduces risk and reveals opportunity.

Every project starts with a diagnosis, which defines scope, priorities, and a tailored timeline for your moment. You don't need to arrive with anything ready, just a brand challenge to solve. The first step is to request a proposal here on the website.

From the Blog

Ideas That
Move the Market.

View all articles

Premium Newsletter

Exclusive Content
in Your Inbox.

Branding, consumer behavior, and market trends — delivered to you every week.

R$7,90/mo

Secure credit card payment · Cancel anytime

✳

Cookies & Privacy

We use cookies to analyze site traffic and improve your browsing experience. Your data is not shared with third parties beyond analytics tools. By clicking "Accept", you agree to the use of cookies in accordance with our privacy policy.