Brand Consultancy
Rigollet Branding — Consultoria estratégica de marca B2BIdeas That
Spark
Success.
We transform strategy into perception, purpose into positioning, and differentiation into brand building.
What We Do
Multiple Pillars,
One Direction.
Research
Data that grounds brand decisions with rigor and depth.
Strategy
Diagnosis, positioning, and brand architecture for sustainable growth.
Action
Communication, enablement, and technology in service of the brand.
Featured Services
What We Deliver.
Brand Consulting
Complete brand diagnosis and direction for sustainable growth.
Quantitative & Qualitative Research
Data that grounds brand decisions with scientific rigor.
Market Intelligence
In-depth analysis of brand health against the market and competition.
Experiment Design & Analysis
Design and execution of marketing experiments to validate hypotheses.
Marketing Training
Custom marketing and branding education programs for internal teams.
AI & Technology Solutions for Business
Implementation of tools and processes powered by artificial intelligence.
About
Rigollet Branding is founded and led by Ana Rigollet. A Master's candidate in Management for Competitiveness at FGV-EAESP, with an MBA in Branding and a postgraduate degree in Strategic Communication for Brand Management and Reputation, she has worked on customer journey design for brands with combined revenues exceeding R$13 billion annually and franchises totaling R$800 million. We work with B2B and B2C companies that want to build brands recognized for the value they truly deliver.
FAQ
Frequently Asked Questions
Everyone needs branding. It's the foundation: the brand strategy that powers the business strategy. It's not decoration or a privilege of big brands, it's what gives direction to what you do and makes the market perceive value before comparison.
They go hand in hand. Branding defines perception, value proposition, communication, and visual identity; marketing designs how to apply that in the market, including pricing, promotion, acquisition, metrics, ROI calculations, a universe of possibilities. A standalone branding consultancy only makes sense when the company already has market maturity, works well with its data, and wants to leverage all of that through perception.
Our AI solutions are designed to free your team's attention for what truly demands dedication, taking repetitive and manual processes off their plate. Marketing is also about time optimization, and time is money. Technology steps in to automate the operational side and keep people focused on strategy.
Because deciding on guesswork is expensive, and the market changes too fast to rely on intuition alone. Research and experiments show what customers actually do and test hypotheses before investing at scale; market intelligence keeps you ahead, curating what matters to you, not shots in the dark. That's what reduces risk and reveals opportunity.
Every project starts with a diagnosis, which defines scope, priorities, and a tailored timeline for your moment. You don't need to arrive with anything ready, just a brand challenge to solve. The first step is to request a proposal here on the website.
From the Blog
Ideas That
Move the Market.
Premium Newsletter
Exclusive Content
in Your Inbox.
Branding, consumer behavior, and market trends — delivered to you every week.


